What to Make of “Female Empowerment” Marketing | Women’s Media Center (via becauseiamawoman)
I can’t fault brands for keeping the spotlight on these important cultural issues, but many ads employing female-empowering messages, especially the beauty brands, seem to be simply couching their backward-thinking messages in new packaging. For example, Pantene’s “Not Sorry” ad, which has over 13 million views on YouTube, tells women to stop apologizing, assert their strength, and refuse to downplay their opinions and expertise—a meaningful and important message. But it all comes back to beauty, as the description of the ad explains, “When you’re strong on the inside, you shine on the outside. And that’s a beautiful thing.” Along the same lines, Dove’s “Movement for Self-Esteem” seemed to be singularly based on helping young girls boost confidence by making them “feel beautiful”: the brand supported its program with a survey concluding that only 4 percent of women worldwide considered themselves beautiful and, of the 1,200 girls ages 10-17 in the survey, about 11 percent of girls felt comfortable using the word beautiful to describe their appearances. I’m inclined to say “So what? What percent of those girls would use the word smart, fierce, talented, etc, to describe themselves? That seems like a more important measurement of their confidence.”
My point is this: Dove and Pantene continue to equate the pursuit of beauty with the pursuit of happiness and confidence, making a direct connection with exterior appearances and interior fulfillment. According to their ads, “looking confident” and “feeling beautiful” are really half the battle. A woman’s appearance is still a critical component of her strength and authority, and there’s nothing empowering about that message.
Gravity Defied # 3
Man Walking Down the Side of a Building (1970)
I go through phases. Somedays I feel like the person I’m supposed to be, and then somedays, I turn into no one at all. There is both me and my silhouette. I hope that on the days you find me and all I am are darkened lines, you still are willing to be near me.Mary Kate Teske (via fawun)
I miss 7 hour sunday brunches and night of joy and movie night
My decision is rational, it is mine, and it is not up to you. My choice to not have children remains unaffected by my body’s ability to reproduce. Stop telling me I should live a certain way or that I should want to be a mother because my body is able to have a child. Stop telling me I will change my mind. Stop telling me I am too young to make this decision. Stop telling me that because I am a woman I should adhere to the patriarchal stereotype of a woman. I won’t listen. I won’t cooperate.
Women don’t owe the world babies. Women don’t owe men sex or attention. Women don’t need to have bodies or wear clothes that men are attracted to. Women do not exist to fill patriarchal roles. We exist because being a human means making choices and experiencing life the way we want to.
I commit my life:
to giving myself to healthy relationships
to being aware of my actions and creating a safe environment
to compassion and understanding
to traveling and culture
to art and beauty in every form
to my own self love and love for others
Telling a young girl she can’t wear what she wants because it’s not appropriate encourages the idea that men’s reactions should dictate society’s norms, and that all women are meta-Eves, tempting and ensnaring men with our sultry-eyed gaze. My parents’ culture is steeped in patriarchy, in the philosophy of the one-step machismo machine, where there is just one kind of man, and two kinds of women: the angel and the whore. These limited ideas of masculinity breed men who want ownership of women.Fariha Roison (via albinwonderland)
via The Huffington Post.
I’ve never seen anything so accurate in my life.
we have found that place
so we open our eyes
You are the universe, expressing itself as a human for a little while.Eckhart Tolle (via unbloom)
Please don’t tell girls “The boy who’s picking on you actually just likes you”
Even if it’s true, you shouldn’t teach girls to respect that sort of affection.
And you should definitely not teach boys that expressing their attraction to women through violence and disrespect is ok.
So I ask the American commentators, please stop announcing that Landon Donovan is the “all-time U.S. leading goal scorer.” He is not. With 57 international goals, he’s not even in the Top Five.World Cup Soccer Stats Erase The Sport’s Most Dominant Players: Women (via cypher2)
The all-time U.S. leading goal scorer is Abby Wambach, with 167 goals, followed by Mia Hamm (158), Kristine Lilly (130), Michelle Akers (105) and Tiffeny Milbrett (100). In fact, Abby Wambach is the all-time leading goal scorer in the world, among all soccer players, male or female.